Here's what Amy says about it:
Book Bloggers: You work hard. You read books, you write reviews, you maintain relationships with your readers, publicists, and authors. You are constantly running to the post office to mail your giveaways and participating in carnivals to help boost traffic. You sometimes want to faint when you see the size of your TBR pile, but faithfully you read. And you do it because you love it. Book blogging is for most a hobby. But it’s a hobby that takes a lot of work and time. It’s a labor of love.
The Readers: We love you! You don’t have a blog, but you read our reviews and share your thoughts with us. You enter our giveaways and click on our Amazon associates link. We do this for you and appreciate your readership. We hope you’ll join in the fun and festivities of BBAW! (we’ll have a special contest just for you!)
Book Blogger Appreciation Week: Acknowledging the hard work of book bloggers and their growing impact on book marketing and their essential contribution to book buzz in general, I am excited to announce the first Book Blogger Appreciation Week. Think of it as a retreat for book bloggers and a chance for us to totally nerd out over books together. And of course, shower each other with love and appreciation.
Register: In order to experience the maximum impact of the week, register your participation (just like a retreat)! To register, just send an email to bookbloggerappreciationweekATgmailDOTcom with your blog URL and what you consider your niche…i.e, general book blog, classics blog, personal blog with a healthy dose of books, YA books blog, etc. Then, add one of the two buttons at the bottom of this post to your sidebar. If you are a reader (no blog) just send an email announcing your plans to follow along.
Why bother? If you register, you will be added to a book blog directory which will exist long after this week is over. Additionally, you will receive one raffle entry into the daily giveaways during BBAW at My Friend Amy.